Problem, Meet Solution

The Problem

Click Fraud is a dizzying collection of scams and deceptions that inflate advertising bills for thousands of companies of all sizes. Click Fraud is a perpetual nuisance for online advertisers, is usually hard to detect in the moment, but clearly evident after the fact. That's because, unlike real clicks, sham clicks performed by automatic click software or human fraudsters pump up an advertiser's pay-per-click (PPC) fees, but never generate sales or real conversation opportunities. Other clicks are non-malicious, but nonetheless invalid, such as accidental clicks or repetitive clicks by the same user on the same advertisement.

The Solution

Adometry's CPC Ad Analytics platform provides immediate relief from click fraud headaches for ad networks and their advertisers, with the added benefit of detailed click scoring for managing traffic quality.

As an independent and unbiased 3rd party, Adometry's technology uses sophisticated algorithms and intelligence from advertisers to identify the vast majority of invalid or fraudulent clicks and scores. The Adometry platform tackles the problem of click fraud by analyzing the attributes of every single click to score click traffic in real-time. The assigned score classifies traffic along a spectrum of click quality from invalid to high conversion rates. Since each click is evaluated individually, scores can be aggregated to provide views of traffic along various sources and destination dimensions, including: click, site, publisher, network, geography and more.

The resulting scores are available via both a web-based reporting interface and a powerful Web service API. This allows for integration into an ad networks existing systems, providing insights to assist in real-time decision-making and traffic optimization for maximized profitability.

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To schedule a demonstration at a time that is convenient, please contact us and an Adometry expert will be in contact soon.