Adometry's Ad Analytics Enterprise Solution Suite

Better Data

• Ad Analytics analyzes 100% of the display impression data

• Built on the strongest ad verification platform available today

Adometry's Ad Analytics dynamic fractional attribution analysis uses 100% of the available data; meaning every display impression, e-mail, search click, or direct navigation, both converted and non-converted.  Rather than a sample of the data, such as clicks (site visits), conversions, or view-through impressions, Attribute analyzes every single interaction a visitor has with a brand, even if it didn't result in a click or a conversion.  No other attribution solution is similar on the market today except from Adometry.

Additionally, Attribute is built on a foundational ad verification platform offered separately as Validate.  As much as 30% of all display impressions fail to reach the target audience due to inappropriate placement (site, geo), unviewable ads (below-the-fold, invalid impressions) or simply poor targeting.  Including those invalid impressions in an attribution model would greatly skew the analysis, resulting in inaccurate conclusions and suboptimal decisions. Attribute models are built on better data.

Better Science

• Data driven attribution model via the deepest data mining and predictive modeling practices

• Dynamic cross-channel dynamic fractional attribution

Attribute provides a data-driven, scientific fractional attribution modeling built with predictive modeling and data mining techniques.  Adometry's statistical approach differs from other solutions in that the data determines the proper attribution weights, not a predetermined model or human intuition.  Adometry has processed and analyzed billions of clicks and impressions monthly since 2006 for online advertisers, ad networks, and publishers.  Adometry has developed algorithms for analyzing massive amounts of data in real time to produce quality metrics and accurate, actionable predictive models.

Actionable Optimization

• Specific, actionable campaign-level recommendations to gain a 30-50% return on your ad spend and lift

• Automated actionable optimization that projects results for a higher conversion rate

Adometry's Attribute produces more than just a fractional attribution model with accurate weights for different channels.  Attribute produces attribution weights for each and every element of a campaign, or across campaigns.  Attribute includes an optimization module that makes specific recommendations, and provides projected results, for improving campaign performance in-flight or to inform future campaigns.  No other attribution analysis solution provides specific actionable recommendations at the campaign level.

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The promise of online channels to generate perfect information for advertisers about reach, frequency, engagement, intent, and brand lift has gone largely unfulfilled. There is a lot of data available, but none of it answers the questions advertisers are asking. Rather than focus on meaningless click-through rates (CTR), savvy marketers are investing in new reporting metrics available through online Adometry's Ad Analytics software solution suite.

The Adometry Ad Analytics software solution suite approach helps turn a mountain of data into actionable information. It can help ensure all of the elements in your advertising campaign are working synergistically toward reaching your audience and increasing sales.

1. Brand Safety - This lets the marketer understand if his ads were placed with the correct content and especially not next to any inappropriate content, as well as verify the brand's privacy policy, together with...
2. Compliance and Audience Verification - Ensuring all impressions you've purchased are actually delivered and reaching Internet users in your target audience, paired together with...
3. Dynamic Fractional Attribution Analysis - Detailed insights about the elements in your campaign that are driving conversions and quantifying cross-channel impact, all equals...
4. Campaign Optimization - Actionable steps to improve Return on Advertising Spend (ROAS) for all campaigns.

Adometry Ad Analytics provides online advertisers with multiple levels of functionality:

Automated Optimization Example - Recommended Budget Reallocations Report

When used together, Adometry's Ad Analytics software solutions suite: validate and attribute provide advertisers and agencies with actionable insights to improve campaign performance.  Optimization reports can be used to reduce impression waste and improve overall campaign effectiveness while providing marketers with the means to remove ads from low performing sites, placements and media channels and focus on the campaign elements that move users into the awareness, consideration and conversion cycle.

To schedule a demonstration at a time that is convenient, please contact us and an Adometry expert will be in contact soon.