Attribute – Attribution Index

Attribute's dynamic fractional attribution provides the data necessary to calculate a new metric for each campaign dimension.  Called the Adometry Attribution Index, this proprietary Adometry metric measures the conversion propensity for every campaign setting or combination of settings.  For example, a creative/site combination with an Attribution Index = 3.5 provides three-and-a-half times the normal conversion rate. 

To schedule a demonstration at a time that is convenient, please contact us and an Adometry expert will be in contact soon.