Problem, Meet Solution

The Problem

"Half the money I spend on advertising is wasted; The trouble is I don't know which half."
 John Wanamaker, circa 1910

In 2011 advertisers are faced with the same century old challenge, magnified by new channels and newer technology. The promise of online channels to generate perfect information for advertisers about reach, frequency, engagement, intent, and brand lift has gone largely unfulfilled. There is a lot of data available, but none of it answers the questions advertisers are asking.

The sheer volume of data available has actually inhibited advanced campaign analysis, so marketers spend an inordinate amount of time analyzing the 0.1% of ad impressions that generated a click, but no time understanding the impact of the other 99.9% of their ad spend.

The Need for New Online Ad Analytics

Without comprehensive analytics, marketers are left to contend with a lack of transparency, bad data and uninformed decision-making processes.

  • Sheer volume of data: limits cost-effective advanced campaign analysis.
  • Fragmented inventory sources: marketers must choose which will deliver the right audience at the right price.
  • Lack of comprehensive verification and optimization solutions.
  • Many impressions are never viewed by a human.
  • Frequency caps are typically arbitrary.
  • "Reach" is often measured by how many pixels fired.
  • "Engagement" is measured by click-through rates.

Imagine trying to run a web site without information about how many visitors, what they looked at, conversion rate, etc.? Impossible.

How can you run a display campaign without knowing who you reached, how effectively, whether they saw the ad, whether it had an effect?
That's Ad Analytics!

Other solutions attempt to deliver attribution analysis by looking at the visitors or conversions for their site only. That ignores 99.9% of the data. Customers find Adometry Ad Analytics superior because it includes 100% of impression data in performing attribution calculations.

The Solution

Adometry Ad Analytics is a hosted service (SaaS) providing unprecedented insights into the effectiveness of display and cross-channel campaigns. It taps into existing ad serving platforms and is a complement to Web Analytics.

Ad Analytics allows advertisers and agencies to validate, identify and remove invalid and low quality impressions from online display campaigns and further optimize using dynamic attribution analysis, reach and frequency, demographic and geographic reports. Unlike web analytics platforms that measure only on-site activity, Ad Analytics measures off-site views and interactions with online advertising media to improve campaign efficiencies and overall return on ad spend.

To learn more about our product suite click here.

To schedule a demonstration at a time that is convenient, please contact us and an Adometry expert will be in contact soon.