Validate

The most basic questions online advertisers must answer are: "Were all my ads served?" and "Did I reach my target audience?" These questions are not as simple to answer as they might appear, given the advent of 3rd party ad networks, Demand Side Platforms (DSPs), and Real-Time Bidding (RTB). Because most of this ad inventory is purchased "blind," advertisers are also concerned about overall brand safety or content adjacency, i.e., "What site is my ad appearing on? What content is my ad next to?"

The Validate module is designed to identify and help eliminate potential wasted ad spend while validating that campaigns have reached their target audience.