Who Is It For?

With Adometry Ad Analytics, advertisers and agency marketers can effectively navigate through the confused disposition of publishers, ad networks, ad exchanges, and data providers to focus their time, money, and effort on the channels best suited to their business goals. Adometry Ad Analytics improves ROAS for online display advertisers.

When used together, the Validate and Attribute modules provide advertisers and agencies with the information required to improve campaign performance and complete campaign optimization. Validate reduces impression waste and improves overall campaign effectiveness while Attribute provides marketers with the means to cull out low performing sites, creative, placements and media channels to focus on the campaign elements that move users into the awareness, consideration and conversion cycle.

Attribute automates the process of campaign optimization. The optimization takes as input data from the Validate and Attribute reports, along with constraint data (budget, frequency, and placement) and campaign goals (ROAS, conversions, reach, etc.) directly from the marketer. Then it allows marketers to optimize campaigns to achieve goals based on actual historical performance and given constraints. Marketers don't need to analyze or interpret reports on their own anymore; Adometry Ad Analytics completes the process for a improved ROAS.

Custom Ad Analytics Insights

Adometry understands that every business is different and may require custom analysis of campaign data. Adometrys experienced research and analytics team provides custom analysis and reporting to help optimize online marketing efforts. Looking for sophisticated cross-channel analysis beyond digital? Using very specific business metrics to drive campaign optimizations? Adometry can provide expertise to satisfy a range of custom requests.