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TV Attribution

TV Attribution – A New View Into Traditional Media Performance

Posted on by Casey Carey

Traditional media advertisers are always searching for new ways to understand how their offline marketing can influence consumer behavior online. That’s what inspired our new measurement capability called TV attribution, which moves the focus from general audiences and volumes (GRPs) to … Continue reading


Check out the New

Posted on by Casey Carey

We’ve been hard at work behind the scenes to update our website to make it easier to navigate and share the best of our marketing performance management resources. The new site will go live later this month. Be sure … Continue reading

Cross-Channel Marketing Digest: Ice Bucket Challenge

Posted on by Casey Carey

Unless you’ve been frozen in ice for the last month, you’ve undoubtedly seen dozens and dozens of videos of people dumping buckets of ice on their heads as part of a viral fundraising campaign for research on ALS, also known … Continue reading

Analytics Toolset

Introducing the Definitive Guide to Data-Driven Attribution

Posted on by Natasha Moonka

For as many dollars organizations invest in marketing, it never ceases to amaze me how many of those organizations are willing to make guesses about how effectively those dollars are being used. Even when those guesses are educated, they can … Continue reading

Affiliate Attribution: Putting the Pieces Together

Posted on by Casey Carey

Recently I was reminded of an article from a little more than a year ago titled, “2013: The Year of Affiliate Attribution?” It’s an interesting take and worthwhile read for those interested in affiliate marketing and the associated measurement challenges. … Continue reading

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