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Client-Agency Synergy: Marketing Measurement Best Practices

Posted on by Natasha Moonka

Carat USA is an innovative media company dedicated to making marketing budgets work harder. The agency looks for ways to make sure new media builds business for client brands. When a leading automotive client decided to make data-driven attribution a … Continue reading

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Introducing Search Response and Airings Data in TV Attribution

Posted on by Dave Barney

Mass media drives people to interact with brands in compelling ways. When a TV ad creates an I-want-to-know, I-want-to-go, or an I-want-to-buy moment in the mind of a consumer, many pursue it online. Immediately – and on whatever screen they … Continue reading

Six Tips for Attributing Offline Sales to Digital Marketing

Posted on by Natasha Moonka

Guest posted by Brandon Bethea, Chief Marketing Technologist, Sq1. The time has come to think about the relationship between offline sales data in big-picture terms. U.S. retail sales hit $4.5 trillion in 2013 – that’s huge! But just $263 billion of that … Continue reading

Big Data

Can Data Save Us?

Posted on by Casey Carey

Guest posted by Ajit Sivadasan, VP and General Manager, Sales and Marketing, Lenovo. Marketers like to talk about data. Unfortunately, too often the conversation is about broad topics like data collection, data quantity, data quality and so forth while failing … Continue reading


Forrester Attribution Report Names Adometry by Google a Leader

Posted on by Bill Kee

On November 7, 2014, Forrester Research released their latest report on Cross-Channel Attribution. To download a complimentary copy of the report, click here. We’re happy to announce the Adometry Platform was named a leader in The Forrester Wave™: Cross-Channel Attribution, Q4 … Continue reading

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