Latest Posts

Has Data-Driven Attribution Reached the Tipping Point? Digital Cream LONDON Recap

Posted on by Casey Carey

You’d be hard pressed to attend a marketing conference in 2014 where rules based and data-driven attribution weren’t discussed in some fashion. It’s clear from the sustained interest in holistic marketing measurement that organizations are exploring any and all opportunities … Continue reading

Cross-Channel Marketing Digest: March 2014

Posted on by Casey Carey

It’s hard to fathom 2014 is already 25 percent behind us, yet here were are in April both looking forward to the XCMO Summit in Austin later this month and recapping noteworthy news in the March edition of the Cross-Channel … Continue reading

Adometry Nominated for Two ASPY Awards – Vote Now!

Posted on by Natasha Moonka

The past several months have been extremely busy at Adometry. As always, our focus remains on helping our customers and partners achieve remarkable results using data-driven attribution while also doing whatever possible to advance the industry’s understanding and adoption of … Continue reading

One Question, Marketing Attribution Is…?

Posted on by Casey Carey

This is a guest post by Engel Baldwin, Account Director, US Client Services, Jellyfish US Online Marketing At the top of the month, Jellyfish US Online Marketing gathered several of the area’s leading marketing executives to a Forum discussion on marketing attribution. … Continue reading

2014 Adobe Summit Recap: Consumers Still King, Bearish on Big Data and Breaking Barriers

Posted on by Natasha Moonka

Coming out of Adobe Summit this past week, there were some clear trends that surfaced within each of the sessions, keynotes and conversations. The event, which combines top analytics experts and leading marketers, featured memorable perspectives on what the marketing … Continue reading

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