Latest Posts

Six Tips for Attributing Offline Sales to Digital Marketing

Posted on by Natasha Moonka

Guest posted by Brandon Bethea, Chief Marketing Technologist, Sq1. The time has come to think about the relationship between offline sales data in big-picture terms. U.S. retail sales hit $4.5 trillion in 2013 – that’s huge! But just $263 billion of that … Continue reading

Big Data

Can Data Save Us?

Posted on by Casey Carey

Guest posted by Ajit Sivadasan, VP and General Manager, Sales and Marketing, Lenovo. Marketers like to talk about data. Unfortunately, too often the conversation is about broad topics like data collection, data quantity, data quality and so forth while failing … Continue reading

right

Forrester Attribution Report Names Adometry by Google a Leader

Posted on by Bill Kee

On November 7, 2014, Forrester Research released their latest report on Cross-Channel Attribution. To download a complimentary copy of the report, click here. We’re happy to announce the Adometry Platform was named a leader in The Forrester Wave™: Cross-Channel Attribution, Q4 … Continue reading

TV Attribution

TV Attribution – A New View Into Traditional Media Performance

Posted on by Casey Carey

Traditional media advertisers are always searching for new ways to understand how their offline marketing can influence consumer behavior online. That’s what inspired our new measurement capability called TV attribution, which moves the focus from general audiences and volumes (GRPs) to … Continue reading

Adometry

Check out the New Adometry.com

Posted on by Casey Carey

We’ve been hard at work behind the scenes to update our Adometry.com website to make it easier to navigate and share the best of our marketing performance management resources. The new site will go live later this month. Be sure … Continue reading

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