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Forrester Attribution Report Names Adometry by Google a Leader

Posted on by Bill Kee

On November 7, 2014, Forrester Research released their latest report on Cross-Channel Attribution. To download a complimentary copy of the report, click here. We’re happy to announce the Adometry Platform was named a leader in The Forrester Wave™: Cross-Channel Attribution, Q4 … Continue reading

TV Attribution

TV Attribution – A New View Into Traditional Media Performance

Posted on by Casey Carey

Traditional media advertisers are always searching for new ways to understand how their offline marketing can influence consumer behavior online. That’s what inspired our new measurement capability called TV attribution, which moves the focus from general audiences and volumes (GRPs) to … Continue reading

Adometry

Check out the New Adometry.com

Posted on by Casey Carey

We’ve been hard at work behind the scenes to update our Adometry.com website to make it easier to navigate and share the best of our marketing performance management resources. The new site will go live later this month. Be sure … Continue reading

Cross-Channel Marketing Digest: Ice Bucket Challenge

Posted on by Casey Carey

Unless you’ve been frozen in ice for the last month, you’ve undoubtedly seen dozens and dozens of videos of people dumping buckets of ice on their heads as part of a viral fundraising campaign for research on ALS, also known … Continue reading

Analytics Toolset

Introducing the Definitive Guide to Data-Driven Attribution

Posted on by Natasha Moonka

For as many dollars organizations invest in marketing, it never ceases to amaze me how many of those organizations are willing to make guesses about how effectively those dollars are being used. Even when those guesses are educated, they can … Continue reading

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