Latest Posts

Cross-Channel Marketing Digest: World Cup Edition

Posted on by Casey Carey

This month’s Cross-Channel Marketing Digest focuses on fútbol and brand marketing on a global stage.  Like so many, I’ve dedicated a fair share of time to this year’s World Cup coverage. While the drama and activity on the pitch has … Continue reading

Marketing Measurement: Answering the Hard Questions

Posted on by Casey Carey

I recently had the opportunity to participate in the Demand Metric Digital Marketing Summit where I co-presented findings from Demand Metric’s new 21st Century Marketing Manifesto whitepaper with Jerry Rackley. I thoroughly enjoyed the virtual format, engaging discussion and thoughtful questions. … Continue reading

Why All The Fuss About Data-Driven Attribution?

Posted on by Casey Carey

In recent weeks, attribution has been among the hottest topics in marketing circles, generating considerable buzz, conversation and debate in media outlets and at industry events. Despite all of this commentary, attribution remains a somewhat misunderstood concept outside of the core performance marketing … Continue reading

Next-Level Analytics Case Study: Lenovo Finds Marketing Clarity Through Data-Driven Attribution

Posted on by Natasha Moonka

We all know data-driven attribution has been a hot topic in recent weeks, yet in a fairly nascent field it’s easy to overlook that many brands are just beginning to explore the benefits of attribution and decide which model makes … Continue reading

Forrester Survey: Data-Driven Attribution Is Hard But Worth It

Posted on by Natasha Moonka

Data-driven attribution has come a long way in the last couple years, but just when we see progress, we are reminded that we aren’t quite there just yet. Last August, Forrester Research conducted a study with Google to explore the … Continue reading

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