About the Connecting Marketing to Results (M2R) Blog
The Connecting Marketing to Results (M2R) blog is brought to you by Adometry, the leading provider of advanced marketing attribution and cross-channel optimization solutions for leading online brands. Connecting Marketing to Results is dedicated to providing fresh thinking, innovative ideas, and an engaged conversation about the realities of modern, cross-channel marketing. The days when strategies focused on optimizing individual channels dominated the CMO’s marketing mix is giving way to a new reality rooted in maximizing performance across channels. This new reality is driven by digital as a increasing important channel, marketing technology as table stakes, and a buyer’s journey that looks more like a scatter diagram than a funnel. Modern marketers get the creative, but they also understand how to use the latest media, technology, and data to maximize marketing results and drive real business value.
To this end, Connecting Marketing to Results focuses on the latest trends and best practices in cross-channel marketing including branding, ad technology, advanced attribution, marketing mix modeling, social marketing, mobile marketing, and of course, digital marketing. And of course, keeping score (marketing performance measurement and optimization). Whether you’re a CMO interested in new cross-channel marketing strategies, channel expert looking to improve your programs or discover new innovative approaches, or an agency taking your clients to the next level, we’ll strive to keep it interesting, a bit edgy, and always informative.
Casey Carey, Director, Google Analytics Marketing
Casey began his passionate pursuit of making marketing better through data, technology, and analytics at Customer Insight Company, which was the first company to put a marketing database on a desktop computer. His journey has spanned leadership roles at companies including Monsoon Commerce, DoubleClick, Epsilon, Webtrends, Adometry and most recently, Google. Casey is a regular speaker at regional and national conferences and a Digital Analytics Association (DAA) board member.
Paul Pellman, CEO
Pellman was introduced to Adometry through Austin Ventures, one of Adometry’s primary investors. Prior to joining Adometry, Pellman was EVP of Marketing for Hoover’s where he led the company’s brand development and marketing initiatives. Pellman also served as interim President of Hoover’s from 2006 through 2007. Before joining Hoover’s, Pellman was VP of Consumer Direct for global internet group – Terra Lycos, and prior to Terra Lycos he served in a number of executive management roles, including CEO for two early stage start-ups. Pellman began his career as a senior consultant with a Big Eight accounting firm and holds an MBA from Harvard University.
John Dietz, VP of Products
As a co-founder of Adometry, Dietz has over 20 years of technology and leadership experience. Prior to Adometry, Dietz was an executive for the Walt Disney Internet Group where he led technical direction and implementation of Disney advertising technologies. Before Disney, Dietz was the VP of Engineering for Stone Tablet Education, responsible for all technical implementation and operations. Dietz also held leadership positions in technology companies including Primus Knowledge Solutions, Sierra On-Line, and Click2Learn. Dietz has a BS in Computer Science from Seattle University, a MS from the University of Washington in Educational Technology, and pending patents for advertising forecasting and delivery algorithms.
Bill Kee, Product Manager, Google Analytics
Bill Kee manages multi-channel measurement and attribution for Google Analytics. In this role, Bill oversees the development and go-to-market strategy for Multi-Channel Funnels, Attribution Modeling, and other features focused on conversion attribution. Bill joined Google five years ago, initially in the marketing division, where he led consumer and Enterprise marketing efforts for various Google Apps products.
Dave Barney, Product Manager, TV Attribution and MMM
Dave has been at Google for over 5 years leading TV measurement and Marketing Mix Modeling efforts at Google. Prior to Google, Dave led his own start-up for 5 years, has worked abroad in both Germany and Switzerland, and has been building software for over 15 years. Dave has worked as both a software engineer and product manager, wearing both hats during his start-up years. Dave holds a B.S. degree in computer science and a minor in German from Brigham Young University and an MBA from the Marriott School of Business.
Gad Alon, VP Business Development
Gad Alon brings over 12 years of experience spanning across strategy, operations, business development and product marketing at a variety of digital media and advertising companies. Prior to Adometry, Alon led business development and partner operations at Infolinks, an online advertising platform with over 100,000 publishers worldwide. Prior to Infolinks, Alon held general management roles at QuinStreet and was responsible for leading strategy, operations and go-to-market execution for a $25M online media portfolio. Alon’s previous experience includes strategic consulting for clients at Bain & Company and Goldman Sachs and multiple leadership positions in the Israeli Military Intelligence. He holds a Master’s degree in Information Systems Engineering and an MBA from Cornell University.