Management

Paul Pellman, Chief Executive Officer

A seasoned and experienced sales and marketing operations leader, Paul Pellman was introduced to Adometry through Austin Ventures, one of Adometry's investors, where he served as Entrepreneur in Residence.

Prior to joining Adometry in March 2008, he was executive vice president of Marketing for Hoover's, where he was responsible for the leadership of the company's brand development and marketing initiatives, including customer acquisition and retention, research, strategy, product positioning, licensing, traffic-oriented business development and marketing communications. Paul also served as Interim President of Hoover's from November 2006 through June 2007. Before joining Hoover's, he was vice president of Consumer Direct for global internet group - Terra Lycos.

Paul has served in a number of executive management roles, including CEO for two early stage start-ups. Paul began his career as a senior consultant with a Big Eight accounting firm and holds a B.S. in accounting and finance from the University of Arizona and an MBA from Harvard University.

Peter Norwood, Chief Operating Officer

A seasoned industry executive, Mr. Norwood has played a foundational role as a senior executive in a number of early stage technology companies. He was the first executive hired by the founders at Adometry. In his capacity as COO, he helped to recruit and build the team and the products. He continues to manage all of R&D, Operations and Client Services for Adometry. Prior to Adometry, he served as Senior Vice President of Products and Services at WholeSecurity, a company that was focused on detecting crimeware and online fraud and was acquired by Symantec in 2005. There he managed and oversaw all aspects of R&D as well as technical support and operations.

Before joining WholeSecurity, Mr. Norwood was a venture partner at TL Ventures in Austin, Texas, where he performed due diligence, led funding activities and sat on the board of directors for several early-stage software companies. He previously served as chief executive officer of Reliant Data Systems, a company that was acquired by Compuware. Prior to Reliant, he was Vice President of Development at Tivoli Systems where he was one of the first employees and helped build the company until it had its IPO and was acquired by IBM.

Prior to his career in executive management of early stage technology startups, Mr. Norwood managed all software development at Tandem Computers Austin division responsible for innovative fault tolerant UNIX systems. He started his career at Bell Laboratories in New Jersey as a Member of Technical Staff. He holds an MSEE from the University of Texas at Austin and BA from Haverford College.

Casey Carey, Chief Marketing Officer

As CMO, Casey Carey leads Adometry’s corporate marketing, product management and go-to-market strategy with a focus on accelerating company growth. Throughout his career, Casey has been responsible for generating business value at several successful technology companies, most recently serving as the Vice President of Marketing at Monsoon Commerce. In this role, he oversaw the transformation of a product-centric company into a high-growth business serving the needs of SMB online retailers and multi-channel merchants.

Prior to Monsoon Commerce, Casey held an array of executive management positions spanning digital marketing, e-commerce, and marketing technologies at companies including Webtrends, Epsilon, Abacus, DoubleClick, and ROI Direct.  

Casey holds an MBA from Regis University with an emphasis in Marketing and Operations Management.

Robert Marsa, Chief Technology Officer

Robert oversees Adometry's development process, product architecture, research directions, and technology platform.

Prior to joining Adometry in early 2009, Robert was Lead Programmer at Spacetime Studios, where he helped to develop the technology and manage the programming team for a sci-fi MMO. Before this, he was Lead Server Engineer at Fastlane Games, where he architected and developed server technology for an action MMO.

Robert was co-founder and CTO of Wolfpack Studios, where he architected the technology and managed the engineers who developed, launched, and supported the successful MMO, Shadowbane. After leaving Wolfpack at the end of 2003, he consulted for several publishers on MMO projects. Prior to Wolfpack, he was a Senior Engineer for Reliant Data Systems, where he developed an embeddable Java data transformation engine that was acquired by Compuware.

Robert earned a PhD in Physics from the University of Texas at Austin. He has undergraduate degrees in Math, Physics, and Engineering. He has co-authored more than a dozen publications and has presented at scientific conferences, the Austin Game Developer's Conference, and Apple's WWDC. Robert has more than 20 years of professional software development experience which includes embedded hardware, drivers, compilers, database applications, image processing, signal processing, large-scale scientific computing, as well as MMO games. He is an expert at object-oriented design and scalable architectures.

John Dietz, Vice President, Products

John co-founded Adometry in 2008 with 20 years of technology and leadership experience. Prior to Adometry, John was an executive for the Walt Disney Internet Group, and where he was responsible for technical direction and implementation of Disney advertising technologies. Before joining Disney, John was the VP of Engineering for educational software startup Stone Tablet Education, responsible for all technical implementation and operations. John has also held leadership positions in other technology companies including Primus Knowledge Solutions, Sierra On-Line, and Click2Learn. John has a bachelors degree in Computer Science from Seattle University, a masters degree from the University of Washington in Educational Technology, and has pending patents for advertising forecasting and delivery algorithms.

Zain Nemazie, Vice President, Development

In his role as Vice President of Development, Zain Nemazie oversees Adometry's engineering resources and the development of new products and tools. Nemazie joined Adometry in 2013 from Affiniscape, where he served as Chief Technology Officer and directly managed the product development and services team prior to the company's acquisition in December 2012. Previously, Nemazie was Vice President of Engineering at NetSuite, a leading cloud-based ERP platform provider, where he also established and oversaw operations for the European Cloud Development center in the Czech Republic. Additionally, he worked as Vice President of Engineering at QuickArrow where he also led all aspects of R&D during his tenure. A graduate of the University of Texas Computer Science program, Nemazie began his career as a delivery manager and architect for a variety of products designed for clinical trials, upstream oil & gas, and public safety.

Paul Dodd, Vice President, Worldwide Sales

Paul Dodd is responsible for sales of Adometry's product services worldwide. A transformational sales executive, Paul excels at building and managing the expansion of world-class sales teams. He has spent over 20 years helping privately fund start-up ventures and Fortune 100 companies expand their businesses.

Before joining Adometry, Paul served as Vice President of Sales at Bazaarvoice, where he spearheaded the company's rapid revenue growth across key industries, including retail, travel and automotive, culminating in a successful IPO. Previously, Paul held executive sales positions with market leaders including, Dell, Sherwin-Williams Paint Company, TestChip Technologies and Advanced Micro Devices. He holds a bachelor's degree in accounting from Kent State University and a master's degree in Business Administration from Baylor University.

Gad Alon, Vice President of Business Development

Gad Alon brings over 12 years of leadership and management experience spanning across Strategy, Operations, Business Development and Product Marketing at a variety of digital media and advertising companies.

Prior to Adometry, Gad led business development and partner operations at Infolinks, an online advertising platform with over 100,000 publishers worldwide, operating in 128 countries and accruing more than one trillion ad impressions per month. Prior to Infolinks, Gad held P&L General Management roles at QuinStreet (NASDAQ:QNST), an online performance marketing company. In this role, he was responsible for leading strategy, operations and go-to-market execution for a $25M online media portfolio.

Gad’s previous experience includes strategic consulting for technology and private equity clients at Bain & Company and Goldman Sachs and multiple leadership positions at a central technology unit in the Israeli Military Intelligence. He holds a Master's degree in Information Systems Engineering and an MBA from Cornell University.

Shi Zhong, Chief Scientist

Shi brings over 14 years of academic and industrial research experience, with a focus on data mining/machine learning/statistical modeling. As a key contributor of the patent-pending Adometry fractional attribution and campaign optimization technologies, Shi is an enthusiast of applying data mining and machine learning techniques to solve large-scale real-world data analytics problems.

Prior to Adometry, Shi worked as a senior pricing scientist for Zilliant, where he helped develop advanced price segmentation and demand modeling techniques. Before that Shi was a research scientist at Yahoo and worked on a variety of data mining projects, including ad creative risk assessment, internet user segmentation, behavioral targeting, and campaign optimization. Even earlier Shi worked as an assistant professor at Florida Atlantic University where he conducted academic research in various areas of data mining and machine learning.

Shi earned his PhD in Data Mining from the University of Texas at Austin in 2003. Shi has over thirty journal and conference publications and two awarded US patents. Shi continues to frequently serve on program committees of different data mining conferences and as a reviewer for premier research journals.