Adometry News

2012 News Coverage
February 16, 2012BizReport
Adometry tapped by major publishers to protect ad inventory »
February 3, 2012MediaPost
Designing An Accurate Global A/B Test To Improve Campaign Optimization »
January 25, 2012iMedia
How to know when retargeting will make a difference »
January 20, 2012AdMonsters
Attributes of Attribution: Q&A With Paul Pellman, CEO, Adometry »
January 20, 2012MediaPost
Adometry Seeks To Move Beyond Lookalike Targeting, Integrates Attribution »
January 20, 2012Adotus
Adometry Releases Enhanced Attribution Software Suite »

2011 News Coverage
December 7, 2011BizReport
Adometry integrations should free more customer data for marketers »
November 29, 2011adotas
When Is Audience Targeting Worth It? »
Display and Attribution: Keys To Maximizing Holiday Search Marketing Investments November 10, 2011MediaPost
Display and Attribution: Keys To Maximizing Holiday Search Marketing Investments »
BrightEdge Bridges Search, Social Into Next-Gen Platform October 14, 2011MediaPost
BrightEdge Bridges Search, Social Into Next-Gen Platform »
Adometry Tools Focus Marketers' Media Spend September 28, 2011Media Post
Adometry Tools Focus Marketers' Media Spend »
August 10, 2011Adotas
Web Analytics and Ad Analytics: Can You Spot the Difference? »
July 25, 2011Internet Retailer
Adometry Launches an Attribution Index to Help Online Marketers »
June 29, 2011Austin Business Journal
Survey: Local online advertising to rise »
June 16, 2011Biz Report
Forrester Study: Brands would increase online spend if metrics were better. »
June 16, 2011SPAMfighter News
Ad Hijacking Campaign Increasing, Warns Adometry »
June 7, 2011Adotas
Adometry Discovers Massive Cross-Channel Ad Hijacking Scam »
Search Hijacking Scheme Without The Click June 6, 2011Media Post
Search Hijacking Scheme Without The Click »
May 25, 2011Microsoft & Adometry's Malware Lab
Online Ad Fraud: A Business Model at Risk. »
March 23, 2011Business Wire
Adometry First Ad Verification and Attribution Provider Certified for Google Display Network »
March 23, 2011Texas TechPulse
Adometry Gets Google Certification »
March 2, 2011IAB Smart Brief
Click Forensics Takes New Name After Adometry Buy »
March 2, 2011BtoB Magazine
Adometry is New Name for Click Forensics Following Acquisition »
March 1, 2011Northwest Innovation
Adometry Acquired by Click Forensics »
March 1, 2011Texas TuchPulse
Click Forensics buys Adometry »
March 1, 2011Austin Business Journal
Click Forensics Acquires Washington State Firm »
March 1, 2011TechFlash
Click Forensics buys Adometry »
March 1, 2011Austin American Stateman
Click Forensics Makes Acquisition »
March 1, 2011Click Z
Click Forensics Acquires Adometry and its Name »
March 1, 2011ADOTAS
Click Forensics Takes Adometry's Name with its Tech »
March 1, 2011Internet Retailer
Click Forensics is now Adometry »
March 1, 2011Seattle Times
Adometry Sold, Does Texas Two Step »
March 1, 2011Adexcahnger.com
With Eye on Ad Analytics, Click Forensics Acquires Adometry; Takes on New Name »
March 1, 2011Media Post
Click Forensics Buys Adometry »
March 1, 2011TechCrunch
Click Forensics Acquires, Becomes Adometry And Launches Ad Analytics Suite »
February 28, 2011Digiday Daily
Consolidation Arrives for Ad Verification »
February 26, 2011BizReport
Adometry beta-launches display ad verification platform »
February 23, 2011ADOTAS
Mapping out the non-proprietary search space »
January 28, 2011AdExchanger.com
Click Forensics CEO Pellman On The Malware And Malvertising Fronts »
January 28, 2011InformationWeek
Malware Driven Banner Ad Attacks Rising »
January 28, 2011MediaBuyerPlanner
Click Forensics Reports Fraud Down »
January 26, 2011IDG News Service
Click Fraud Drops Slightly in Q4 »
January 26, 2011PCWorld
Click Fraud Drops Slightly in Q4 »
January 26, 2011Computerworld Australia
Click Fraud Drops Slightly in Q4 »
January 26, 2011Marketing VOX
Click Fraud Drops to 19.4% in Q4 »
January 26, 2011SearchEngineWatch
Click Fraud Falls in Q4 2010 »
January 26, 2011TexasTechPulse
Click Forensics Sees Drop in Click Fraud »
January 26, 2011Web Pro News
Click Fraud Falls in Q4 2010 »
January 26, 2011Search Engine Land
Report: Click Fraud Rate Drops to 19.1% in Q4 2010 »

2010 News Coverage
December 22, 2010TechCrunch
Anchor Intelligence Heading to the Deadpool after Facebook Acquisition Fell Apart »
November 24, 2010ADOTAS
eZanga Steps Up Click Fraud Deterrent »
November 8, 2010MarketingVOX
As Mobile Sites Proliferate So Does Fraud for Both User and Advertiser »
November 1, 2010New York Times
Drilling Down: Click Fraud Climbs with Mobile Gear »
October 28, 2010Search Engine Watch (Blog)
Click Fraud Rising: Should you be concerned? »
October 22, 2010AdExchanger.com
Adometry CEO Paul Pellman Says Too Much Money Being Spent on PPC To Not Have a Few Muck It Up with Fraud »
October 21, 2010Forbes.com
Record Click Fraud Boosted by Fake Video, Cell Phone Traffic »
October 21, 2010PCMagazine
Report: Click Fraud Skyrockets »
October 20, 2010Media Post
Report: Click Fraud Reaching New Heights »
October 20, 2010USA Today
Escalating click fraud erodes credibility of online advertising »
September 29, 2010MarketingVOX
Real Time Bidding: the Sleeper Ad Technology Growth Story »
September 14, 2010iMedia Connection
Display's Biggest Issue: Where are the Metrics? »
August 3, 2010Business Video Technet
Digital Element's IP Intelligence Technology Adds Geographic Metrics to Adometry's Ad Verification and Effectiveness Software »
July 22, 2010BizReport
Click fraud, captcha breakers threatening brands »
July 21, 2010MediaPostSearchBlog
Fake Company PPC Ads Landing on Engines and Web Sites »
July 21, 2010MarketingVOX
Marketing Data Roundup: Click fraud rates on the rise »
July 6, 2010ADOTAS
Adometry Slaps Some Integrity Into Your Inventory »
July 1, 2010MarketingVOX
Verification Tech Moves to Display Ads – Bearing Analytics »
June 30, 2010Media Post
Adometry Secures VC Funding, Builds Out Display Product »
June 30, 2010Austin Business Journal
Adometry reveals investors in $6 million round »
June 30, 2010Paidcontent.org
Anti-click fraud startup Adometry raises $6 million »
June 24, 2010Media Post
Will IAB Networks And Exchanges Guidelines Live Up To Promise? »
June 14, 2010Media Post
Point of View: Display Advertising 2.0: Brand Safety is Just the Tip of the Iceberg »
June 11, 2010iMedia Connection
Demystifying the world of ad networks »
May 20, 2010The Wall Street Journal
Microsoft Files Click Laundering Suits »
May 19, 2010eWeek
Microsoft Files 2 Lawsuits Alleging Online Ad Fraud »
April 26, 2010USAToday
Cybercriminals increasing Internet advertising click fraud »
April 23, 2010The Last Watchdog (Blog)
Botnet-driven click fraud attacks pilfering millions from advertisers »
April 23, 2010BizReport
Click Forensics addition serves ads in Real-Time »
April 20, 2010ADOTAS
The Amazing Click Forensics Predicts Your Traffic Quality »
April 20, 2010Media Post
LucidMedia Partners with Click Forensics to Improve Traffic, Audience Verification »
April 12, 2010New York Times
Drilling Down: Kicking Cash to Nefarious Clickers »
April 9, 2010BizReport
Reports: Click fraud continues to be a growing problem »
April 8, 2010Media Post
Click Fraud in Social Networks Eases, But Rises to Highs Overall »
April 8, 2010Security Pro News
Social Networks See Lower Click Fraud Rates »
March 29, 2010iMedia Connection
8 ways you're being cheated on display ads »
March 1, 2010SEMGeek (Blog)
An Exclusive Interview with Paul Pellman - CEO of Click Forensics, Inc. »
March 1, 2010AXcess News
New display ad platform promises to combat impression inflation »
February 26, 2010Media Post
AdometryDelivers Platform to Validate Display Traffic »
February 26, 2010AdExchanger.com
Adometry CEO Paul Pellman Discusses Impression Inflation, Competitive Set and New Platform »
February 8, 2010NOW Magazine
The seedy side of the online marketplace »
January 28, 2010DMNews
Click Fraud Up During Q4 2009: Adometry »
January 27, 2010BtoB
Click fraud dropped in fourth quarter »
January 20, 2010ADOTAS
Industry Roundup – Adknowledge/MIVA Partner with Adometry »
January 20, 2010BizReport
Report: Q4 click fraud decreased 2% YOY »
January 20, 2010ADOTAS
The Year and Holidays in Click Fraud »
January 19, 2010PCWorld
Click Fraud Rate Relatively Low in 2009's Q4 »
January 19, 2010BizReport
Adknowledge Taps Adometry for Traffic Scoring »