Press Releases

Adometry®, Inc., the leader in cross channel fractional attribution and online media verification technology, today announced that BUZZMEDIA, Publishers Clearing House, and The Seattle Times have adopted the Adometry ad analytics technology for publishers to improve the management and monitoring of display advertisements on their sites. These leading web properties are now using Adometry TagScan™ to analyze, monitor and administer ad tags across their sites. The technology drives efficiencies for publisher ad operations teams by ensuring problem-free performance and maintaining high-quality standards for the display advertising services they deliver for brands and online marketers.

Adometry®, Inc., the leader in cross channel fractional attribution and ad verification technology, today announced a new release of the Adometry Ad Analytics Suite. The latest version enables online advertisers to on-board advanced attribution and optimization capabilities in as little as two weeks, without having to re-deploy site tags or interrupt site operations.

Together, the new capabilities of the Adometry Ad Analytics suite 2.0 empower advertisers and agencies to improve the performance of their online marketing campaigns and more easily reach customers through their preferred communication channels, including email, mobile, social, search, affiliate, web display or video advertising. As a result, advertisers gain impactful and actionable campaign recommendations that drive measurable return on aggregate or total ad spend (ROAS) averaging 20-40 percent.

Today at the iMedia Agency Summit, Adometry®, Inc., the leader in cross channel fractional attribution and ad verification technology, announced it is working with Acxiom, Datalogix, Nielsen and TARGUSinfo, a Neustar company, to help advertisers leverage offline data, such as demographic and household information, to reach more customers online. By integrating its fractional attribution offering, Adometry Attribute™, with solutions from the top audience data providers, Adometry will improve the way digital marketers and agencies connect with buyers through a variety of online ad channels. In addition, for the first time, media buyers will have insight into the conversion rates for individual audience segments.

Ad-Juster, Inc. today announced it has partnered with Adometry™, Inc., the leader in cross channel attribution, verification and optimization solutions, to give digital publishers improved visibility and control over ads running across their sites. As part of the agreement, Ad-Juster will integrate its delivery data collection service with Adometry TagScan™. This will help Ad-Juster publisher partners ensure that third-party data from ad exchanges, ad networks, trading desks and direct ad buys do not interfere with site performance by introducing latency, distributing malware or collecting unauthorized data.

Adometry™, Inc., the leader in cross channel attribution, verification and optimization solutions for online advertisers, today announced the release of new campaign optimization features of the Adometry Ad Analytics SaaS Solution Suite. The optimization capabilities are the first to help online marketers improve advertising campaign performance by identifying how specific interactions between display and search channels impact conversions. In addition, the new features dynamically recommend ways advertisers and agencies can adjust campaign investments across channels in order to maximize future budget allocation and improve Return-On-Ad-Spend (ROAS) by 20-50 percent.

Adometry™, Inc. has announced  and released the Adometry Attribution Index – a new way for online marketers to gauge how advertising campaigns perform. The Attribution Index, which is currently available as part of the Adometry Attribute™ SaaS offering for cross-channel attribution, scores ad campaign performance to help agencies and marketers measure campaign results and predict which combinations of placement and creative will drive future conversions.

Adometry, Inc. today released the results of a commissioned study conducted by Forrester Consulting on behalf of Adometry, which investigated the current attitudes and challenges impacting investments in display advertising. The June 2011 study, titled “Marketers Crave Solutions that Provide Richer Performance and Audience Insights,” can be downloaded for free at http://www.adometry.com/forresterreport2011/. Forrester senior analyst Joanna O’Connell will share more details about the study during a July 13th webinar. To register for the webinar, visit https://www1.gotomeeting.com/register/468110190.

Adometry, Inc. today announced that the Adometry Malware Lab has discovered a new highly sophisticated advertising fraud scheme targeting online video, display and search advertisements. The coordinated attack, called “ad hijacking,” uses similar malware and infection delivery methods to create a network of computers aimed at committing advertising fraud through different kinds of advertisements and channels. The ad hijacking attack affects online advertisers, ad networks, and publishers. More details of the Lab’s findings can be found at: http://blog.adometry.com/.

Today at the OMMA Metrics conference, Adometry (formerly Click Forensics, Inc.), the leading provider of ad analytics, announced that it is the first ad verification and attribution vendor certified by Google to provide campaign verification and effectiveness measurement across the Google Display Network (GDN) for ad inventory bought through Google’s DoubleClick Ad Exchange. Google had not previously allowed third-party verification across GDN inventory, only recently approving the use of DoubleVerify, a point solution for monitoring brand safety. Now, by including the Adometry tag on their ad campaigns, advertisers buying GDN inventory through the DoubleClick Ad Exchange have a more robust solution for audience verification, attribution, and campaign effectiveness measurement.

BrightRoll today announced its partnership with Adometry, formerly Click Forensics, to identify and eliminate invalid or potentially fraudulent click behavior that increases advertiser fees. The collaboration provides tremendous visibility into the quality of a publisher's inventory and "reach" by analyzing the validity of each individual click, and uses the information to optimize campaigns and increase conversion rates.

Click Forensics®, Inc. today announced that it has acquired display ad verification technology provider Adometry of Redmond, Washington. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.

Today at the OMMA Global Conference & Expo, Adometry (formerly Click Forensics, Inc.) launched the industry’s first integrated ad analytics suite designed to help online advertisers measure and optimize campaign performance across different ad networks, publishers and media properties. The Adometry Ad Analytics suite, which has processed billions of clicks for dozens of the world’s largest advertisers in beta testing and production modes, combines ad verification, dynamic attribution and campaign optimization in a single solution. This unique approach gives advertisers a comprehensive way to measure and manage campaigns across the entire online advertising ecosystem.

Click Forensics®, Inc. today released advertising audience quality figures for the second quarter 2010 from the industry’s leading independent online advertising data reporting service. Now in its fourth year, the Click Forensics reporting service provides statistically significant data collected from Cost Per Click (CPC) advertising campaigns for both large and small advertisers across all leading search engines as well as comparison shopping engines and social networks. Traffic across more than 300 ad networks is reflected in the data. Key findings for Q2 2010 include:

Click Forensics®, Inc. today released data on advertising audience quality figures for the fourth quarter 2010 from the industry’s leading independent online advertising data reporting service.

Adometry, the authority in advertising transparency, today announced access to the limited beta of TagScan, the industry’s only publisher solution for testing and monitoring 3^rd party ad tags.

AUSTIN, Texas – October 20, 2010 – Click Forensics®, Inc. today released advertising audience quality figures for the third quarter 2010 from the industry’s leading independent online advertising data reporting service.

Click Forensics®, Inc., a leading provider of online advertising and audience verification solutions, today announced that it received the 2010 Greater Austin Business Award for the most innovative company in the small business category. The 10th annual awards competition recognized the 24 most promising young businesses in the central Texas region. Click Forensics was honored for its pioneering work to enhance trust and performance in online advertising.

Traffic Marketplace, a division of Epic Media Group, today announced its partnership with ad verification firm, Adometry, to deliver effectiveness metrics and online display ad verification to advertisers and agencies. This partnership underscores Traffic Marketplace’s commitment to ensuring advertisers reach, target, and engage their ideal audience on the highest quality websites.

Adometry, a leader in ad verification for online display ads, announced the availability of the Network Integrity program, which includes inventory-vetting tools that can be used by networks and exchanges to help achieve compliance with the recently released IAB Network and Exchange Quality Guidelines.

Click Forensics®, Inc., a leading provider of online advertising and audience verification solutions, today announced that it recently closed a $6 million Series C funding round led by Austin Ventures with participation from Sierra Ventures and Shasta Ventures. The funding will help support Click Forensics as it expands development and marketing of new offerings designed to help brand advertisers and agencies verify online audiences and optimize investments for display advertising campaigns.

Adometry, a leader in ad verification for online display ads, announced the formation of its advisory board, consisting of three industry veterans who will advise Adometry on future product direction and help Adometry realize its vision of making online display advertising more transparent, safe, and effective.

Today at the ad:tech San Francisco conference, Click Forensics®, Inc. announced the availability of new functionality in the Click Forensics platform that, for the first time, allows ad networks and content publishers to make real-time ad serving decisions based on the quality of a search query or impression. Dubbed the Search Quality Score, the new offering is unique in that decisions on which ads to buy or serve are made before PPC advertisements are viewed or clicked on by visitors. Clients benefit by being able to better optimize profits and improve the overall quality of online advertising traffic they deliver to their partners.

Click Forensics®, Inc. today released advertising audience quality figures for the first quarter 2010 from the industry’s leading independent online advertising and click fraud data reporting service. Now in its fourth year, the Click Forensics reporting service provides statistically significant data collected from Cost Per Click (CPC) advertising campaigns for both large and small advertisers across all leading search engines as well as comparison shopping engines and social networks. Traffic across more than 300 ad networks is reflected in the data. Key findings for Q1 2010 include:

Adometry, a leader in ad verification for online display ads, announced the immediate availability of version 1.5 of Veracity, their ad verification and effectiveness software.  This version, which has been extensively tested and is now in production use, includes a new dashboard, as well as support for multiple conversion types, date ranges and an API for customers to retrieve their data in a secure fashion.

Click Forensics®, Inc., a leading provider of online advertising verification solutions, today opened the beta testing program for a new platform that will enable online display advertisers to make audience impression filtering and ad serving decisions in real-time. The technology, designed to complement existing brand safety solutions, also features analytics to measure the effectiveness of display ad campaigns at reaching their desired audiences. Online advertisers, agencies and ad networks using the platform will benefit by reducing ad spend wasted on unwanted and ineffective impressions, which will improve overall campaign ROI. Organizations interested in participating in the beta program, can visit www.clickforensics.com/display.

Adometry, a leader in ad verification for online display ads, announced that the Goodway Group has selected Veracity for its intuitive user interface and its ability to deliver comprehensive verification and transparency within its campaigns.