Adometry, Inc., a leader in cross-channel attribution, today announced Zain Nemazie has joined the company as Vice President of Development, adding to Adometry’s growing executive management team. In his new role, Nemazie will oversee Adometry’s engineering resources and the development of new products and tools.

Next week, Paul Pellman, CEO of Adometry, Inc., a leading provider of cross-channel attribution intelligence, will speak as a featured panelist at the iStrategy Digital Marketing Conference. iStrategy is a global, digital conference series designed to explore modern digital marketing strategies by bringing together C-level executives and entrepreneurs representing major brands, digital directors, industry experts, creative agencies and technology providers.

Adometry, Inc., a leader in cross-channel attribution, today announced that it has been named as a 2013 ASPY Awards finalist for both the ‘Best Data or Analytics Solution’ and ‘Best Integrated Solution’ categories. Produced by iMedia, the ASPY Awards have been given annually since 2003 to recognize excellence in digital publishing and innovative technology solution providers advancing the field of online advertising. Voting is limited to advertising agencies and will continue through April 19^th. Winners will be announced Tuesday, May 7^th during the iMedia Agency Summit in Austin, TX.

Adometry, Inc., a leader in cross-channel attribution, today announced industry veterans Casey Carey and Gad Alon will join the company’s executive leadership team as Chief Marketing Officer and Vice President of Business Development, respectively. In their new roles, Carey will be responsible for all corporate marketing, product management and go-to-market strategies while Alon will oversee Adometry’s business development and partner ecosystem. 

Next week, Paul Pellman, CEO of Adometry, Inc., a leading provider of cross-channel attribution intelligence, will speak as a featured panelist at the fourth iteration of The Attribution Revolution. At the event, Pellman will offer his thoughts and suggestions to marketers concerning how to capitalize on the continued shift of advertising budgets to online channels as well as how advanced attribution can help maximize results.

Next week, Paul Pellman, CEO Adometry, Inc., a leading provider of cross-channel marketing intelligence, will present at the 2013 Montgomery Technology Conference, an exclusive forum featuring high-impact, growth companies. Presenting for his second consecutive year, Pellman will discuss how cross-channel attribution is enabling leading advertisers and agencies to make more strategic business decisions about their marketing campaigns.

With the tech scene rapidly growing in Austin, the time has come to face off for the ultimate title -- Startup Games Champion. The one-day event will embrace friendly competition all in the name of charity. The playing field has doubled this year with 16 Austin-based startups competing (8 returning, 8 new) in the second annual event, a grueling 10-event competition that will shine a spotlight on the Austin tech community.

Next week, Paul Pellman, CEO of Adometry, Inc., a leading provider of cross-channel attribution intelligence, will deliver featured presentations at Attribution Revolution events in Los Angeles and San Francisco during which he will offer best practices in media measurement and cross-channel attribution.

Adometry, Inc., a leader in cross-channel attribution, today announced that it has completed an $8 million round of financing. The company will use the funds to accelerate its product roadmap, recruit top talent and expand into new territories.

The financing was led by Shasta Ventures and includes participation from Austin Ventures and Sierra Ventures. Adometry also announced Shasta Venture’s Jason Pressman will join Adometry’s Board of Directors.

A week from today, Paul Pellman, CEO of Adometry, Inc., a leading provider of cross-channel attribution intelligence, will present to leaders from media, marketing and advertising at OMMA Data Driven Marketing (DDM) in New York. In his presentation, Pellman will highlight how organizations can harness big data and enhance marketing campaigns through the application of advanced attribution and analytics.

Paul Pellman, CEO of Adometry, Inc., a leading provider of cross-channel attribution intelligence, will join representatives from Accuen, Citi, Media6Degrees and Xaxis at the upcoming Advertising + Data Science Congress (ADSCON) event taking place January 16, 2013 at the NYU, Stern Center for Business Analytics.

ADSCON is a half-day symposium dedicated to the exploration of the data science revolution changing advertising. The event features expert speakers from across business and academia as well as a keynote from Alexis Madrigal, Senior Editor for The Atlantic.

Adometry Inc., a leader in cross-channel attribution, today announced that Turn Audience Suite data management and Campaign Suite demand-side web applications now support Adometry’s Attribute Catalyst Framework™. This integration allows digital marketers to combine data-driven attribution insights from Adometry with Turn’s robust marketing intelligence capabilities to make smarter decisions about advertising spend online.

Adometry, Inc., a leader in cross-channel attribution, today announced the immediate availability of the Attribute Catalyst Framework™, a comprehensive media buying integration platform available exclusively from Adometry. This automated integration capability improves the performance of DSP, Network, and Real-Time bidding inventory by combining Adometry’s industry-leading attribution modeling with proven buying platform optimization. 

Next week at the Digital Analytics Association (DAA) Chicago Symposium, Adometry’s Director of Product Management, Aruna Thota, will share insights on the benefits of advanced attribution for marketing analysts and media buyers. Thota will provide examples and best practices on how to best implement and leverage advanced attribution to help analysts and media buyers effectively team to realize increased media gains and meet organizational goals. 

John Dietz, VP of Products for Adometry, a leading provider of cross-channel attribution intelligence, will address executives from many of the world’s largest investment institutions next Tuesday, December 4, at the Customer Insight & Analytics (CI&A) for Financial Services conference.

CI&A is a new conference from WB Research, the world’s largest B2B event company, which brings together leaders from across the financial services industry. Attendees will hear from luminaries from a cross-section of disciplines discussing the benefits of customer data, specifically how to interpret it to drive business intelligence.

At the upcoming iMedia Agency Summit, Adometry CEO Paul Pellman will join leading executives from Starcom MediaVest Group, Accuen and Media6Degrees to discuss how agencies can partner with their clients to improve cross-channel media campaigns by harnessing big data to drive improved efficiencies and value.

AUSTIN, TX--(Marketwire - Nov 26, 2012) - Next Tuesday, Ian Ball, Regional Vice President of Inside Sales at Adometry, will present at the 2012 Digiday Brand Summit, the premier forum for brands, advertisers and agencies, to discuss the issues and opportunities facing digital media.

Adometry, Inc., the leader in cross-channel attribution, today announced a strategic partnership with LiveRamp, the business that enables companies to make their offline data actionable in online advertising. The integration of LiveRamp’s powerful offline-online data matching solution with Adometry Attribute™ finally gives marketers the ability to see the impact their cross-channel efforts have on total purchases, not just online purchases, thus generating significantly improved optimization.

“Sometimes consumers see an ad online or receive an email offer and then pick up the phone or walk into the store to make a purchase,” said Troy Lerner, President of Booyah Advertising, a full service digital agency that serves customers such as Dish Network and Blockbuster. “Understanding the full impact of an ad campaign on digital and offline conversions is a major advancement for the industry. It brings advertisers closer than ever before to a complete picture of audience impact at different touchpoints.”

A week from today at InnoTech’s Texas eMarketing Summit, Aruna Thota, Director of Product Management at Adometry, will discuss the benefits of marketing attribution and how it can help businesses better understand customer behavior, which leads to maximizing ROI and gives marketers an accurate picture of what’s really influencing customer conversions.

In its ninth year, the Texas eMarketing Summit attracts over 200 people from agencies and brands. The event strives to help attendees achieve more exposure, receive more qualified leads, offer better customer engagement and, in turn, gain more sales.

This Thursday at the  J.D. Power and Associates 2012 Automotive Marketing Roundtable, Paul Pellman, CEO of Adometry, Inc., will join Will Sayre, VP Director, Performance Analytics, Initiative, to lead the discussion “Multi-Touch Attribution for Digital Marketing: Finally Ready for Prime Time?” Pellman and Sayre will describe how marketers can use fractional attribution and advanced optimization to assess and improve investments across online channels. Pellman will explain how Adometry effectively addresses the challenges of multi-touch attribution in digital marketing, particularly in the automotive market where offline sales are driven by a long online sales cycle.  

Adometry, Inc., the leader in cross-channel attribution, today announced that Booyah Advertising, a full service digital agency, is measuring the effectiveness and optimizing customer cross-channel ad campaigns using Adometry Attribute™. The decision to provide advanced attribution technology to clients is fueled by requests from Booyah customers such as Dish Network, Blockbuster, Manilla and others to better understand how various campaign elements were performing and impacting each other. 

This Wednesday at The Attribution Revolution event in New York, Paul Pellman, CEO of Adometry, Inc., recently named a leader in advanced attribution by The Forrester Wave™: Interactive Attribution Vendors, Q2 2012, will join a panel of executives from leading vendors to discuss today’s probing questions in media measurement. Providing real-life examples of advanced attribution done right, Pellman will demonstrate how Adometry effectively addresses the challenge of measurement as companies seek to understand and assign values associated with complex cross-channel campaigns.

Adometry, Inc., the leader in cross channel attribution and ad verification, today announced that ideeli has chosen Adometry Attribute™ to measure and improve the performance of advertising campaigns across display, email, search and social online marketing channels. With more than 5 million members and over 1,000 brand partners, ideeli is one of the fastest-growing online retailers in the U.S. By leveraging the Adometry solutions, it is maximizing conversions with its cross-channel advertising campaigns. 

This Wednesday at OMMA Data & Targeting in Los Angeles, Paul Pellman, CEO of Adometry, Inc., the leader in advanced attribution and online media verification technology, will join a panel of executives from leading vendors to discuss the evolution and advancement of attribution strategies and technology. Providing real-life examples of advanced attribution done right, Pellman will demonstrate how Adometry effectively addresses the challenge of measurement as companies seek to understand and assign values associated with complex cross-channel campaigns.

Adometry, Inc., the leader in cross-channel attribution and ad verification, and Empower MediaMarketing, a leading full-service media agency, today announced a new partnership designed to help advertisers better reach target audiences across online, social, e-mail, video and mobile channels. Under the terms of the agreement, Empower will offer the Adometry ad analytics suite to clients as part of the agency’s Decision Sciences service, including LasikPlus Vision Centers, Marzetti and U.S. Bank.

      “As digital becomes an increasingly important part of our clients’ media spending, we recognize digital attribution will continue to enable smarter decision making,” said Julie Pahutski, SVP Decision Sciences at Empower MediaMarketing. “Working with Adometry, we’re leveraging its advanced attribution and ad verification technologies to help our clients quickly optimize and better invest their media spend to achieve better returns.”

Adometry, the leader in cross-channel attribution and ad verification technology, today announced the availability of the Adometry Media Modeler™. The new online media buying simulation tool leverages the power of advanced attribution technology to predictively model how campaign optimization actions will impact key performance indicators (KPIs), such as reach, visits, conversions, and more. As a result, advertisers can accurately determine how media adjustments will influence campaign goals, leading to better decisions on future investments.

Adometry, Inc., the innovator in cross channel attribution technology, today announced it was named a “Leader” in the April 2012 report “The Forrester Wave™: Interactive Attribution Vendors, Q2 2012.” Among the select eight vendors that Forrester invited to participate in this report, Adometry was named a “Leader” for its “rigorous statistical methodology and optimization capability, plus its integration with third-party data providers, demand-side platforms, and other parties.” The Forrester Wave report is an evaluation of vendors in the attribution market and “Leader” is the top category designation.

Today at the Forrester Customer Intelligence Forum, Adometry, Inc., the leader in cross channel attribution and ad verification technology, unveiled its new offline data management features that help advertisers holistically measure the impact and performance of their offline and online ad campaigns.

Next week, John Dietz, vice president of Products atAdometry, Inc., the leader in advanced attribution and online ad verification technology,and Ari Osur, principal analyst for Interactive Marketing Professionals,Forrester Research, will host a webinar designed to help advertisers and agencies overcome the various hurdles of effectively measuring the impact and success of digital marketing campaigns across multiple channels, including, display, social, email and mobile.

Next week at ad:tech San Francisco, Paul Pellman, CEO of Adometry, Inc., the leader in advanced attribution and online media verification technology, will join in a panel discussion that will explore recent results from advertisers using advanced attribution technology to greatly improve the performance of their ad campaigns across a variety of digital and offline channels.

Today at the 4A’s Transformation LA 2012 conference, Adometry, Inc., the leader in cross channel attribution and media verification technology, announced the release of the industry’s first and only attribution solution to incorporate viewable ad impression metrics into its offering. By including data on viewed ads, Adometry gives advertisers more detailed information on the consumer touch-point path, which results in more accurate recommendations on how to improve future media buys and campaign performance.

Adometry, Inc., the leader in advanced attribution and online media verification technology, today announced that technology sales executive Paul Dodd has joined the company as the Vice President of Sales. Paul joins Adometry from Bazaarvoice, Inc., a world-wide provider of social commerce solutions for the most well-known brands. In his new role at Adometry, Paul will oversee expansion for the company's fast-growing client base, which includes leading advertisers and agencies that are looking to maximize their media investments across offline, digital, mobile, and social channels.

Next week at the 2012 Montgomery Technology Conference, Paul Pellman, CEO of Adometry, Inc., the leader in advanced attribution and online media verification technology, will deliver a presentation showcasing the company's unique technology solutions for helping online marketers measure and optimize their cross-channel media campaigns. The 2012 Montgomery Technology Conference is a highly select invitation-only event hosting over 1,000 senior-level private equity and venture capital investors and corporate industry executives.

Adometry®, Inc., the leader in cross channel fractional attribution and online media verification technology, today announced that BUZZMEDIA, Publishers Clearing House, and The Seattle Times have adopted the Adometry ad analytics technology for publishers to improve the management and monitoring of display advertisements on their sites. These leading web properties are now using Adometry TagScan™ to analyze, monitor and administer ad tags across their sites. The technology drives efficiencies for publisher ad operations teams by ensuring problem-free performance and maintaining high-quality standards for the display advertising services they deliver for brands and online marketers.

Adometry®, Inc., the leader in cross channel fractional attribution and ad verification technology, today announced a new release of the Adometry Ad Analytics Suite. The latest version enables online advertisers to on-board advanced attribution and optimization capabilities in as little as two weeks, without having to re-deploy site tags or interrupt site operations.

Together, the new capabilities of the Adometry Ad Analytics suite 2.0 empower advertisers and agencies to improve the performance of their online marketing campaigns and more easily reach customers through their preferred communication channels, including email, mobile, social, search, affiliate, web display or video advertising. As a result, advertisers gain impactful and actionable campaign recommendations that drive measurable return on aggregate or total ad spend (ROAS) averaging 20-40 percent.

Today at the iMedia Agency Summit, Adometry®, Inc., the leader in cross channel fractional attribution and ad verification technology, announced it is working with Acxiom, Datalogix, Nielsen and TARGUSinfo, a Neustar company, to help advertisers leverage offline data, such as demographic and household information, to reach more customers online. By integrating its fractional attribution offering, Adometry Attribute™, with solutions from the top audience data providers, Adometry will improve the way digital marketers and agencies connect with buyers through a variety of online ad channels. In addition, for the first time, media buyers will have insight into the conversion rates for individual audience segments.

Ad-Juster, Inc. today announced it has partnered with Adometry™, Inc., the leader in cross channel attribution, verification and optimization solutions, to give digital publishers improved visibility and control over ads running across their sites. As part of the agreement, Ad-Juster will integrate its delivery data collection service with Adometry TagScan™. This will help Ad-Juster publisher partners ensure that third-party data from ad exchanges, ad networks, trading desks and direct ad buys do not interfere with site performance by introducing latency, distributing malware or collecting unauthorized data.

Adometry™, Inc., the leader in cross channel attribution, verification and optimization solutions for online advertisers, today announced the release of new campaign optimization features of the Adometry Ad Analytics SaaS Solution Suite. The optimization capabilities are the first to help online marketers improve advertising campaign performance by identifying how specific interactions between display and search channels impact conversions. In addition, the new features dynamically recommend ways advertisers and agencies can adjust campaign investments across channels in order to maximize future budget allocation and improve Return-On-Ad-Spend (ROAS) by 20-50 percent.

Adometry™, Inc. has announced  and released the Adometry Attribution Index – a new way for online marketers to gauge how advertising campaigns perform. The Attribution Index, which is currently available as part of the Adometry Attribute™ SaaS offering for cross-channel attribution, scores ad campaign performance to help agencies and marketers measure campaign results and predict which combinations of placement and creative will drive future conversions.

Adometry, Inc. today released the results of a commissioned study conducted by Forrester Consulting on behalf of Adometry, which investigated the current attitudes and challenges impacting investments in display advertising. The June 2011 study, titled “Marketers Crave Solutions that Provide Richer Performance and Audience Insights,” can be downloaded for free at http://www.adometry.com/forresterreport2011/. Forrester senior analyst Joanna O’Connell will share more details about the study during a July 13th webinar. To register for the webinar, visit https://www1.gotomeeting.com/register/468110190.

Adometry, Inc. today announced that the Adometry Malware Lab has discovered a new highly sophisticated advertising fraud scheme targeting online video, display and search advertisements. The coordinated attack, called “ad hijacking,” uses similar malware and infection delivery methods to create a network of computers aimed at committing advertising fraud through different kinds of advertisements and channels. The ad hijacking attack affects online advertisers, ad networks, and publishers. More details of the Lab’s findings can be found at: http://blog.adometry.com/.

Today at the OMMA Metrics conference, Adometry (formerly Click Forensics, Inc.), the leading provider of ad analytics, announced that it is the first ad verification and attribution vendor certified by Google to provide campaign verification and effectiveness measurement across the Google Display Network (GDN) for ad inventory bought through Google’s DoubleClick Ad Exchange. Google had not previously allowed third-party verification across GDN inventory, only recently approving the use of DoubleVerify, a point solution for monitoring brand safety. Now, by including the Adometry tag on their ad campaigns, advertisers buying GDN inventory through the DoubleClick Ad Exchange have a more robust solution for audience verification, attribution, and campaign effectiveness measurement.

BrightRoll today announced its partnership with Adometry, formerly Click Forensics, to identify and eliminate invalid or potentially fraudulent click behavior that increases advertiser fees. The collaboration provides tremendous visibility into the quality of a publisher's inventory and "reach" by analyzing the validity of each individual click, and uses the information to optimize campaigns and increase conversion rates.

Click Forensics®, Inc. today announced that it has acquired display ad verification technology provider Adometry of Redmond, Washington. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.

Today at the OMMA Global Conference & Expo, Adometry (formerly Click Forensics, Inc.) launched the industry’s first integrated ad analytics suite designed to help online advertisers measure and optimize campaign performance across different ad networks, publishers and media properties. The Adometry Ad Analytics suite, which has processed billions of clicks for dozens of the world’s largest advertisers in beta testing and production modes, combines ad verification, dynamic attribution and campaign optimization in a single solution. This unique approach gives advertisers a comprehensive way to measure and manage campaigns across the entire online advertising ecosystem.

Click Forensics®, Inc. today released advertising audience quality figures for the second quarter 2010 from the industry’s leading independent online advertising data reporting service. Now in its fourth year, the Click Forensics reporting service provides statistically significant data collected from Cost Per Click (CPC) advertising campaigns for both large and small advertisers across all leading search engines as well as comparison shopping engines and social networks. Traffic across more than 300 ad networks is reflected in the data. Key findings for Q2 2010 include:

Click Forensics®, Inc. today released data on advertising audience quality figures for the fourth quarter 2010 from the industry’s leading independent online advertising data reporting service.

Adometry, the authority in advertising transparency, today announced access to the limited beta of TagScan, the industry’s only publisher solution for testing and monitoring 3^rd party ad tags.

AUSTIN, Texas – October 20, 2010 – Click Forensics®, Inc. today released advertising audience quality figures for the third quarter 2010 from the industry’s leading independent online advertising data reporting service.

Click Forensics®, Inc., a leading provider of online advertising and audience verification solutions, today announced that it received the 2010 Greater Austin Business Award for the most innovative company in the small business category. The 10th annual awards competition recognized the 24 most promising young businesses in the central Texas region. Click Forensics was honored for its pioneering work to enhance trust and performance in online advertising.

Traffic Marketplace, a division of Epic Media Group, today announced its partnership with ad verification firm, Adometry, to deliver effectiveness metrics and online display ad verification to advertisers and agencies. This partnership underscores Traffic Marketplace’s commitment to ensuring advertisers reach, target, and engage their ideal audience on the highest quality websites.

Adometry, a leader in ad verification for online display ads, announced the availability of the Network Integrity program, which includes inventory-vetting tools that can be used by networks and exchanges to help achieve compliance with the recently released IAB Network and Exchange Quality Guidelines.

Click Forensics®, Inc., a leading provider of online advertising and audience verification solutions, today announced that it recently closed a $6 million Series C funding round led by Austin Ventures with participation from Sierra Ventures and Shasta Ventures. The funding will help support Click Forensics as it expands development and marketing of new offerings designed to help brand advertisers and agencies verify online audiences and optimize investments for display advertising campaigns.

Adometry, a leader in ad verification for online display ads, announced the formation of its advisory board, consisting of three industry veterans who will advise Adometry on future product direction and help Adometry realize its vision of making online display advertising more transparent, safe, and effective.

Today at the ad:tech San Francisco conference, Click Forensics®, Inc. announced the availability of new functionality in the Click Forensics platform that, for the first time, allows ad networks and content publishers to make real-time ad serving decisions based on the quality of a search query or impression. Dubbed the Search Quality Score, the new offering is unique in that decisions on which ads to buy or serve are made before PPC advertisements are viewed or clicked on by visitors. Clients benefit by being able to better optimize profits and improve the overall quality of online advertising traffic they deliver to their partners.

Click Forensics®, Inc. today released advertising audience quality figures for the first quarter 2010 from the industry’s leading independent online advertising and click fraud data reporting service. Now in its fourth year, the Click Forensics reporting service provides statistically significant data collected from Cost Per Click (CPC) advertising campaigns for both large and small advertisers across all leading search engines as well as comparison shopping engines and social networks. Traffic across more than 300 ad networks is reflected in the data. Key findings for Q1 2010 include:

Adometry, a leader in ad verification for online display ads, announced the immediate availability of version 1.5 of Veracity, their ad verification and effectiveness software.  This version, which has been extensively tested and is now in production use, includes a new dashboard, as well as support for multiple conversion types, date ranges and an API for customers to retrieve their data in a secure fashion.

Click Forensics®, Inc., a leading provider of online advertising verification solutions, today opened the beta testing program for a new platform that will enable online display advertisers to make audience impression filtering and ad serving decisions in real-time. The technology, designed to complement existing brand safety solutions, also features analytics to measure the effectiveness of display ad campaigns at reaching their desired audiences. Online advertisers, agencies and ad networks using the platform will benefit by reducing ad spend wasted on unwanted and ineffective impressions, which will improve overall campaign ROI. Organizations interested in participating in the beta program, can visit www.clickforensics.com/display.

Adometry, a leader in ad verification for online display ads, announced that the Goodway Group has selected Veracity for its intuitive user interface and its ability to deliver comprehensive verification and transparency within its campaigns.