Did you know...
- Adometry identifies impressions that are never seen
- 20%-30% of ad impressions can be wasted with every campaign
- Information about your ads is collected by Adometry in real-time, and updated every 3-5 minutes
- Adometry categorizes URL's into 68 different categories
- Adometry provides unduplicated uniques across your entire campaign
- About one-third of impressions appear below the fold
- Adometry categorizes pages in over 20 different languages
- Adometry has tracked billions of impressions across thousands of sites and over 150 different publishers/networks
- Adometry supports alerts based on user-defined site whitelists and blacklists
- Adometry allows you to customize negative categories
- Adometry times how long every ad is visible
PRODUCTS
Veracity
Not only does Veracity report impressions on problem sites, but it also reports every impression on every site, for a complete view of your entire campaign. Each impression is categorized and reported by domain. All categories are shown, and the top ten domains in each category are shown. The complete list of all sites is downloadable, either to Excel or via a secure, callable API.
Integrity
Using the same methodology as Adometry's Veracity product, Integrity reports on ads that appear on inappropriate sites, off white-list, on black-listed sites, below-the-fold or outside the United States. It also reports on the percentage of ads never seen and whether a campaign is above or below targeted pacing. All this in an easy to use interface that is updated in real-time, and available 24 hours a day, 7 days a week.
Network Integrity
Most information gathered by Veracity is available just minutes after the ads run, so you're always up to date. By Network Integrity is a combination of product and services that can be used by networks and exchanges to help achieve compliance with the IAB’s Networks and Exchanges Quality Guidelines.
Product Comparison
View side-by-side comparison of Veracity and Integrity.
Methodology
Adometry tracks and reports advertising data through a standard tracking tag, not unlike what you would use for a brand study campaign. This tag is placed with the creative that is provided to the publishers and ad networks where you purchase your ad inventory. The tag includes a transparent image and Java script that send data about the advertising placement to the Adometry servers for collection and analysis. The information sent to Adometry does not include any personally identifiable information or information used for behavioral targeting or retargeting. More information about the data collection and use can be found in the Adometry Publisher FAQ.
