Safeguard and Optimize Ad Campaigns with TagScan

Digital publishers frequently engage with a number of channels for advertising revenues that include exchanges, networks, trading desks, and direct buys that leverage 3^rd party – as well as a growing number of 4^th party – ad tags. All of these have the potential to introduce latency, distribute malware, and collect unauthorized data. Adometry's TagScan gives publishers visibility and control into what may be running on their sites, allowing them to:

• Safeguard and optimize advertising campaigns,
• Create enhanced campaign insight
• Improve conversion rates

Publishers Are Vulnerable

When a web site accepts a 3^rd party ad tag, they are giving up control. There are now hundreds of companies in between advertisers and publishers opening publishers up to a number of potential issues:

• Data Leakage – 4^th parties may drop cookies, Flash cookies, or other technologies to capture visit data without permission
• Site Performance – Extra ad latency and violation of ad specifications can lead to a poor visitor experience, a loss of traffic, and a loss of revenue
• Malware – At any point during the ad flight malware may be introduced, infecting visitors and leading to site blocking or worse

TagScan Gives Publishers Control

TagScan gives publishers the transparency and controls to enforce policies and identify issues, both before trafficking an ad and with ongoing monitoring of the site. TagScan is designed to:

• Automate monitoring for publishers, so that advertising operations teams can eliminate extra time spent testing and monitoring advertising creative visions
• Search by company that is involved in any tag/url tested, including any category of companies involved or name/originator of a test. This allows the publisher to see quickly the number of violations for a particular company or group of companies
• Provide summary reports across all scans, which allows the publisher to see averages across all tests, including LOA time, CPU utilization, size, and malware. Additionally, all data run through TagScan can be evaluated and manipulated to identify changes and performance improvements to the publisher's ad policies or site performance
• Test and alert on excessive CPU utilization and Blank Ads being served

TagScan Key Features

• Monitors specific ad tags or entire web pages
• Reports on the size and performance of tags and pages, including 3^rd party calls
• Distinguishes between polite calls (after page loads), and immediate calls that impact page load times
• Schedules tests to run at regular intervals and sends an alert upon any changes
• Monitors which 3^rd party companies are called, with descriptions of nearly 300 tracking companies
• Lists exactly what companies are using cookies to track users, including Flash cookies
• Searches all tags on your site for a specific vendor
• Finds errors that cause ads to fail or load slowly
• Generates a full creative or webpage screenshot
• Enables publishers to filter invalid traffic and increase average quality
• Enhances a publisher's reputation in the marketplace
• Simple SaaS implementation with browser-based reporting services