TagScan

Adometry TagScan

Digital publishers frequently leverage a number of channels for advertising revenues that include exchanges, networks, trading desks, and direct buys leveraging 3rdparty ad tags and a growing number of 4thparty tags. All of these have the potential to introduce latency, distribute malware, and collect unauthorized data. Adometry's TagScan is the first product to give publishers visibility and control into what may be running on their sites.

Publishers Losing Control

When a web site accepts a 3rd party ad tag, they are giving up control. There are now hundreds of companies in between advertisers and publishers opening publishers up to a number of potential issues:

  • Data Leakage - 4th parties may drop cookies, Flash cookies, or other technologies to capture visit data without permission
  • Site Performance - Extra ad latency and violation of ad specifications can lead to a poor visitor experience, a loss of traffic, and a loss of revenue
  • Malware - At any point during the ad flight malware may be introduced, infecting visitors and leading to site blocking or worse

Adometry TagScan gives publishers the transparency and controls to enforce policies and identify issues, both before trafficking an ad and with ongoing monitoring of the site. TagScan can alert ad operations teams before issues get escalated or become crises.

Adometry TagScan is designed to automate monitoring for publishers, so that advertising operations teams don't have to spend extra time testing and monitoring advertising creative visions.

Adometry TagScan incorporates a search by company that are involved in any tag/url tested, including any category of companies involved or name/originator of a test. This allows the publisher to see quickly the number of violations for a particular company or group of companies.

Adometry TagScan provides summary reports across all scans. Which allows the publisher to see averages across all tests for things like loa time, cpu utilization, size, malware, etc. Additionally it allows comprehensively evaluation and manipulation of all data run through TagScan to target changes, performance improvements, etc. to the publishers ad policies or site performance.

TagScan tests and alerts on excessive CPU utilization and Blank Ads being served.

Additional Key Features

  • Monitors specific ad tags or entire web pages
  • Reports on the size and performance of tags and pages, including 3rd party calls
  • Distinguishes between polite calls (after page loads), and immediate calls that impact page load times
  • Schedules tests to run at regular intervals and sends an alert upon any changes
  • Monitors which 3rd party companies are called, with descriptions of nearly 300 tracking companies
  • Lists exactly what companies are using cookies to track users, including Flash cookies
  • Searches all tags on your site for a specific vendor
  • Finds errors that cause ads to fail or load slowly
  • Generates a full creative or webpage screenshot
  • Enables publishers to filter invalid traffic and increase average quality
  • Enhances a publisher's reputation in the marketplace
  • Simple SaaS implementation with browser-based reporting services

To schedule a demonstration at a time that is convenient, please contact us and an Adometry expert will be in contact soon.