Problem, Meet Solution
The Problem
Publishers are finding it increasingly difficult to control ad tags and creative visions from advertisers, with little visibility into 3rd party calls, compliance with ad specifications, unauthorized data collection, and potential privacy policy violations.
When a web site publisher accepts a 3rd party ad tag, that publisher is giving up control, and that ad tag can include code that captures user behavior, interferes with the loading of the web page, or even violates the site's privacy policies or ad specifications. Even if the publisher tests that tag, the contents of the tag can change at any time during that campaign without the knowledge or approval of the publisher.
Publishers Desire...
- Visitors to see only relevant, interesting ads
- To manage ad inventory effectively, maximize advertising revenue and minimize operational costs
- To avoid making changes to websites every time a new advertiser is added, a campaign removed, or an advertisement deactivated
- To avoid dealing with software installation, security patches, and new version upgrades every few months
The Solution
Adometry TagScan allows publishers to test both ad tags, and entire web pages for all 3rd party activity, as well as tag performance (creative size, latency). TagScan can also be configured to test ad tags or web pages repeatedly, to monitor any changes or additions that an advertiser may have made. TagScan gives publishers the ability to take control of their site, and enforce their policies around data collection, creative performance, and more.
To learn more click here.
To schedule a demonstration at a time that is convenient, please contact us and an Adometry expert will be in contact soon.
