Adometry Collateral

Everything you need to know about cross-channel marketing attribution in one place.

Resources for Adometry

Overview

Discover who we are, what we do and how we do it.

Attribution Primer
Company Backgrounder
Infographic - The Evolution of Advanced Attribution
Optimization: How to Improve Your Marketing Campaigns
The Synergy of MMO & Cross-Channel Attribution
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Articles

We're busy revolutionizing marketing attribution, keep up with our latest news.

Programmatic Buying and the Evolution of Ad Tech
Attribution Vendors Are Not Created Equal
Adding Advanced Attribution To The Purchase Funnel
Measuring The "Facebook Effect" On Ad Campaign Performance
The Evolution of Ad Verification
Validating Attribution Models
Transforming The Ad World
A Scientific Model for Multi-Touch Attribution and Ad Optimization
Frontiers in Attribution Modeling: Questions for Initiative EVP Bret Leece
Designing An Accurate Global A/B Test To Improve Campaign Optimization
Attribution vs Optimization: How They're Different and Why It Matters
How to Know When Retargeting Will Make a Difference

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Case Studies

Read one of our case studies to see how our clients have improved their marketing results with data-driven attribution.

Quantifying Results is Good for Business
Retailer Embraces Advanced Attribution to Boost New and Repeat Business
Automotive Company Ditching "Last-click" for Advanced Attribution
Online Retailer Realizes Incremental Revenue Through Attribution
Erwin Penland Looks to Attract More Customers for Advance America

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Product Information

Learn more about our marketing attribution platform – Adometry Attribute and our traffic quality management platform – Click Forensics

Adometry Audience Connector
Adometry Offline Integration
Adometry Attribute Marketing Analytics
Adometry Attribute Offline Connector
Adometry Attribute Real Time Bidding Connector
Adometry Attribute Tagging Solution
Adometry Attribute Direct Mail Connector
Adometry Click Forensics
Adometry Click Forensics Premier Leads Use Case
Adometry Click Forensics Publisher Management Use Case

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White Papers

Stay ahead of the curve with industry analysis, research findings and methodological review.

The Key to Online Display Advertising Success
Marketers Crave Solutions That Provide Richer Performance And Audience Insights

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Other Resources

Call this company potpourri...not everything's as easy to classify as marketing data.

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