Ease of Onboarding
Adometry has extensive third-party data partnerships and a proven onboarding process that gets customers up and running quickly.
Tag-Based or Ad Server Log File Implementations
Adometry's ad tag has been certified on every major publisher, including Amazon, AOL, Google, Turner/CNN, Yahoo! and many, many more. In fact, Adometry has successfully run its tags on virtually every publisher, network, and exchange across almost all online properties. It is also approved and integrated with DoubleClick, Atlas, and other ad server platforms to automatically launch its ad tags. It is through Adometry's ad tag that Attribute can determine ads never seen, ads above and below the fold, as well as, the engagement time with an ad.
Attribute can ingest the following data using log files, API's or its certified tags.
| Online Data | Offline Data |
|---|---|
| Online spend data on channels such as search, display, email, affiliate, social, mobile | Offline spend across all channels such as TV, Radio, Print |
| Online exposure data at individual user level | Offline exposure data at individual household (HH) level |
| Audience segmentation data from data providers or internal CRM systems | Exogenous data such as seasonality, stock and economic indices |
| Online sales data including soft conversions | In-store sales data |
Audience Data Providers
Attribute integrates with audience data providers to enable appending of demographic data to advertiser campaign data within the attribution solution to better profile audiences. Through these relationships, Attribute provides richer analytics about audience reach, audience performance, audience by site and audience targeting.
Optimizing Display and Search Media
Adometry streamlines the ingestion of data and the output of information through its media partners. Attribute can ingest campaign and cost data, and push out conversion insights for automated bidding.
PDF (514k)